As people with an affinity for enjoyment, the products were already at the forefront when the company was founded by Ruth and Charles Hofer in 1989. I was very proud when the two of them placed their trust in me in 2011 and allowed me to continue writing the company’s history.
A lot has changed since then, but it is precisely this passion for our products that remains one of the most important driving forces behind our daily work. We maintain personal relationships with our producers, and many of them have become friends.
My whole team shares the same enthusiasm – I can see it in their bright eyes when we get to look over our producers’ shoulders while we’re travelling and immerse ourselves completely in the stories and manufacturing processes of the various products and categories.
Ultimately, however, we are only the link between the producers and our customers. We consider ourselves lucky to be able to maintain personal contacts with so many of them. The direct exchange, the passing on and sharing of expertise spurs my team and me on to new heights of performance every day.
The latest edition of the ‘Book of Brands 2024’ encapsulates the essence of our passion and illustrates our company’s motto: Our Brands are Our Brand of Quality.
Thank you for taking the time to browse through it!
Patric Lutz
Charles Hofer SA Book of Brands 2024 Deutsch